Running Isn’t Just a Phase

(But it might feel like one)

Right now, running is having a bit of a moment. It’s on the rise everywhere you look. Group runs are popping up in every major city. Race day selfies flood your feed. There’s a buzz around carbon shoes, clean fuelling, 5AM alarms, and perfectly curated Strava posts. Running has become cool, aesthetic, and oddly aspirational. And that’s a good thing. Mostly.

But it raises a question: is all of this just a phase?

Here’s the honest take, no, running isn’t a phase. Not in the way fads come and go. Humans have been running for as long as we’ve existed. For survival, for celebration, for connection, for clarity. It’s one of the most instinctive things we can do. But the hype around running right now? That might be part of a cultural phase. And that’s okay.

Phases aren’t fake. They’re how people explore, experiment, and evolve.

They’re seasons where something catches fire in the collective imagination. For some, this new-found love for running is part of a bigger life shift. For others, it might be a temporary chapter, an “era” that eventually fades. But even if it’s short-lived, it still matters. It still shapes people. It still leaves something behind.

The real question isn’t whether running is just a phase. It’s whether the people and communities behind it are giving this moment enough meaning to outlast the surface-level stuff. Because behind the ‘fit checks’ and the fuelling chat is something deeper. Something ancient, honest, and completely human.

At EZ.RC, we believe in meeting people where they’re at.

If you’re in your running phase right now, Welcome. We’ve got space for you. And if you decide to stay, to keep showing up, to find your rhythm in this thing long-term, even better.

Because when the noise dies down and the hashtags fade, running will still be here. Waiting. Just like it always has.

Let’s keep running.